FOR GOOD 
Global Brand Transformation
The Amazon global brand transformation. A project 18 months, 15 global markets, and over 50 sub-brands in the making.
As Amazon scaled at extraordinary speed, the brand system sometimes struggled to deliver creative excellence at speed, fragmented across teams, regions, and experiences. Together with Amazon’s in-house brand team, Amazon XCM, we built a new brand system that elevates Amazon’s most iconic assets: a warmer smile, a modernized logo, a flexible new typeface, a unified color palette, and a global architecture designed to move at the pace of Amazon. The result is a more confident, considered, and consistent identity, delivering clarity across every touchpoint and placing brand at the forefront of the company
New Concept
As Amazon scaled at extraordinary speed, the brand system sometimes struggled to deliver creative excellence at speed, fragmented across teams, regions, and experiences. Together with Amazon’s in-house brand team, Amazon XCM, we built a new brand system that elevates Amazon’s most iconic assets: a warmer smile, a modernized logo, a flexible new typeface, a unified color palette, and a global architecture designed to move at the pace of Amazon. The result is a more confident, considered, and consistent identity, delivering clarity across every touchpoint and placing brand at the forefront of the company
New Logos 
La plateforme avait besoin d'un rafraîchissement pour les logos. Il fallait quelque chose de moderne et qui puisse être lisible aussi bien en print, sac, ou sur l'application. 
Thanks you ! 
Merci à toute l'association EQUIPAGE SOLIDAIRE pour la confiance. Ce projet à été réalisé dans le cadre d'une mission bénévole au sein de l'association. 
Ce fut un projet de 6 mois pour aboutir à cette nouvelle identité pour la plateforme DELIVRAIDE.